Jackson Publick: We expand the background stories of the characters from the OSI. The hardest thing about making up a name for a [fake] G.I. Joe guy is that all of the stupid names are actually taken by G.I. Joes.
Doc Hammer: Every time I come up with one, I think "Oh, this is so ridiculous!" Then I go on Wikipedia to check and they've done that one already. Who knew? The names we came up with are good because the dumb ones are actually G.I. Joe characters. Like "Headshot." That's a hot one!